Thursday, April 28, 2016

Setting up a Facebook account

So you decided to take the plunge and create a Facebook account? You
are not alone. There are over 400 million people on this social networking
website! In fact, if Facebook were a country, it would be the third most
populated country in the world, only behind India and China (impressive or
scary, depending on how you look at it).
Steps to creating an account:
1 Visit


Provide your first and last names, an e-mail address, birthday and gender.
Finally, create a password, something you will remember, but tough enough
it won’t be easily determined. We suggest using at least 11 digits, with at
least 3 numbers, substituting symbols for letters (like “!” for “I”). If you are a
married woman, it might be easier for old friends to find you if you use your
maiden name for Facebook.
3. Facebook will ask you to complete your profile by asking for your high
school, college and employer. You may skip this step, but we encourage
you to provide information for one or all of the categories. This will help
Facebook users find and identify you.
4. Finally, they will ask you to provide a photo. You can upload a photo
already on your computer, use a webcam,
or skip this step until you find a picture you
like. When selecting an image, remember that
Facebook gives you 200px in width and up to
600px in height. If larger, Facebook will crop
your image down to fit 200px, keeping the
same height ratio. If you do not provide an
image, you will get Facebook’s lovely default:
The Coolwhip Man
5. If prompted to add friends from your e-mail contacts, skip over this process
for now. We will come back to this later.
Facebook will send you a confirmation e-mail to the account you provided. Once
your account is confirmed, you are ready to find your old friends and start making
new ones.

Interesting facts about Facebook users ?

Average user has 130 friends on the site
· Average user sends 8 friend requests per
· Average user spends more than 55
minutes per day on Facebook
· Average user clicks the Like button on 9
pieces of content each month
· Average user writes 25 comments on
Facebook content each month
· Average user becomes a fan of 4 Pages
each month
· Average user is invited to 3 events per
· Average user is a member of 13 groups

Interesting facts about Facebook

More than 400 million active users
· 50% of our active users log on to Facebook in any
given day
· More than 35 million users update their status
each day
· More than 60 million status updates posted each
· More than 3 billion photos uploaded to the site
each month
· More than 5 billion pieces of content (links, news
stories, blog posts, notes, photo albums, etc.)
shared each week
· More than 3.5 million events created each month
· More than 3 million active Pages on Facebook
· More than 1.5 million local businesses have active
Pages on Facebook
· More than 20 million people become fans of
Pages each day
· Pages have created more than 5.3 billion fans

Background on Facebook

What is Facebook?
Founded in February 2004, Facebook is a social network that helps people
communicate more efficiently with their friends, family, coworkers and
acquaintances. The company develops technologies that facilitate the sharing of
information through the digital mapping of people’s real-world social connections.
Anyone can sign up for Facebook, and in fact, 400 million people are on Facebook.
The average user spends more than 55 minutes per day on Facebook. So, what are
these users doing for 55 minutes per day? More importantly, how can conservative
activists use this network to find like-minded activists and organize around a cause
digitally? We’re going to tell you, so read on!

What is a Facebook Retargeting Pixel?

Have you noticed that after you visit a website, you start seeing their ads on Facebook? This is called retargeting or remarketing.
Those websites use Facebook’s retargeting technology, commonly known as Facebook Pixel.
The retargeting pixel does not add anything visible on your website. It simply sends a browser cookie to your visitors.
This allows Facebook to retarget users visiting your website on Facebook.
Let’s take a look at how you can add a Facebook retargeting pixel to your WordPress site.

Inside The Instagram !

Members of Instagram can:
Upload photos to multiple social media networks instantly. (Facebook, Twitter, etc)
Follow special interest groups. (Fishing, Beauty, Cars, Sports, Tattoos,)
Follow other members such as celebrities and friends.
Highlight and share important events in your life through photography.
Instagram Terms
Post- Photos you share on Instagram.
Tagging- a link to a profile page or group of photos.
Followers- people who have access to your Instagram information.
To Comment
To Like- a “thumbs up” or a signal that you like, approve, agree, with what someone
Notification- a signal that someone has or wants to interact with you.
Profile page (collection of your things) set up in a timeline format.
Navigation Bar: located at the bottom of your screen
Instagram on your device vs. Instagram online
You will need either an Android or iOS (Apple) device to use Instagram. Recently Instagram
has upgraded it online website to enable you to control you account a little more.
View your home page
View/Edit your profile
Like/Comment on Photos
On your device
View your home page
View/Edit your profile
Like/Comment on Photos
Add photos
Follow/Unfollow members
View who you’re following and who
is following you.
Change Privacy Settings
View Popular photos
View which photos your friends like.

Installing the App instagram

From your device locate the application store. Depending on which device you have the name of the app store will have a different name and look.
1. From your device tap on the Play Store app.
2. Search for and download the Instagram app. It is free!
1.From your iOS (Apple) device tap on the App Store app.
2. Enter Instagram in the search box
3. Tap on iPhone Apps.
4. Install the Instagram app. It is free!

Signing up for Instagram

Create a username and password exclusively for Instagram or you can use you Facebook information.
 Enter your name and email address. Entering your phone number is optional.
 Instagram will give you the option to connect with your friends on Facebook and also the contacts on your phone. If you choose to skip these steps Instagram will suggest some people to follow. Your account will have no activity if you do not follow other members.
 Click register or done.

Home Page instagram

When you open Instagram you will automatically be in the home page of your account.
Here you will see any photos you or the people you’re following have posted.

Your Twitter Goals

Before you jump into the Twitter waters, you need
to decide your Twitter goals.
Why do you want to use Twitter?
„ For business communication (to build
community with your customers, vendors,
and other related business people)
„ To keep in touch with your peers or keep an
eye on your competitors
„ To reach out to potential customers
„ To drive traffic to your website or blog
If you are new to Twitter and social media, it may
take you a while to define your Twitter goals.
That’s okay. Get your feet wet, explore what
Twitter has to offer, and think about what you
Why Your Goals Matter
Your Twitter goals impact everything you do on Twitter. They determine your account
settings and whom you decide to follow. After you use Twitter for a while, you develop a
greater understanding of what is possible. This may change your Twitter goals, also.
Start thinking about your Twitter goals now.

What Do People Tweet?

People tweet about the things they think about. Here are some example tweets:
„ Business news. “Today's burger is "The BLT Burger" featuring lettuce, tomato, and
bacon! Simple and delicious.”
„ Observations about life. "I imagine that the street signs in heaven will be printed in
„ Interesting things to read. "You gotta love this: Monopoly gets reinvented for its 75th
anniversary with debit cards, round board |”
„ New blog posts. “Is Your Company More Interesting Than My Wife? (Facebook,
content, & the fight for attention) "
„ A humorous take on life events. "Who would have thought this granola-eating
hippie with a liberal arts education would write a biz book? Life really is amazing."
„ Inspiring thoughts. "I'm living proof that dreams can come true. I love my work/
company/partner/employees. It’s great to make a living doing what you love."
„ Professional news. "The NYT included my website in a list of just FIVE recommended
grammar blogs! Wow!"
„ Workaday life details. "It's so hard to entrust work to others, and yet so rewarding
when they come back with great results. I need to delegate more!"
„ Business issues and challenges. " What if a fraction of the time spent talking about
why social media is so spiffy and how to do it the bestest went into writing new
„ Family life details. "Excited for my daughter who made the varsity soccer team as a

Twitter Is Like A Party

Twitter is a new communication form. Until you use
it, you might not understand it easily. After you use it,
there isn’t an easy way to explain it to others. Everyone
must make the same journey to understand it.
But after you start using it, you’ll see how it can be a
powerful tool in your business communications. This
ebook will help you make that jump.
Party Metaphor
There is no great way to explain Twitter to new users.
The most effective metaphor is to compare Twitter to a
huge cocktail party.
„ Twitter is like walking through a large party and
eavesdropping on conversations as you walk
past people.
„ You invited these people to attend your party for
a specific reason. However, once they arrive, they are free to talk about anything on
their minds.
This metaphor explains some of the Twitter features, but doesn’t explain them all.
Twitter was created by a software development team to solve their own communication
challenges. They took features from other communication tools like email, chat, and instant
messaging and mashed them together to create Twitter. There’s nothing else quite like it.

What Is Twitter?

Twitter is a unique conversation tool that allows you
to send and receive short messages (called tweets)
within your Twitter community.
Your Twitter community consists of:
„ People You Follow. You define your community
by following other Twitter users. You see the
tweets created by everyone you follow.
Following someone means that you subscribe to
their tweets.
„ People Who Follow You. Other people read
your tweets and decide to follow you. Your
followers see the tweets you send out.
What Are Tweets?
Tweets are short, only 140 characters long, so they are
easy to skim.
The Twitter website says you tweet to answer the
question “What’s happening?” It might be more accurate to say that you tweet to answer the
question “What are you thinking about?”
Perhaps you think it would be boring to read what people have for lunch or about their
commute in traffic. Fortunately, most tweets are not about those things. Instead, you learn
the major events and the small details about the business and personal lives of the people
you follow.

What is Instagram?

“It’s a fastbeautiful and fun way to share your photos with friends and family. Snap a picture,
choose a filter to transform its look and feel, and then post to Instagram. Share to Facebook,
Twitter, and Tumblr too – it’s as easy as pie. Its photo sharing reinvented.” (Instagram, 2013)
Instagram was first introduced as application software for iPhones in October 2010. In April
2012 the Android market was welcomed into the Instagram community. In September 2012
Facebook purchased Instagram for one billion dollars. Instagram currently has 90 million active
users monthly. Instagram allows its users to express themselves through photography. In
order to use Instagram you must have a device running the Android or iOS (Apple) operating
system. Instagram is not available on Windows or Blackberry devices.

Who started Facebook?

Mark Zuckerberg founded Facebook with his college roommates and fellow
computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes
while he was a student at Harvard University.
The website’s membership was initially limited to Harvard students, but it later
expanded further to include any university student. In late 2005, it was open to
high school students, and finally, in 2006, Facebook became available to anyone
aged 13 and over with a valid e-mail address.
Facebook was once only available through a computer, however; in 2006
applications became available that make Facebook available through mobile
phones, PDAs, iPods and other mp3 devices. There are more than 65 million active
users currently accessing Facebook through their mobile devices.